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Beyond the Likes: Kids and Social Media

From the dawn of civilization, humans have instinctively compared themselves to others. This innate drive, deeply rooted in our evolutionary past, served a vital purpose in ensuring survival and social cohesion. However, in the age of social media, this fundamental human tendency has morphed into a perilous pursuit of perfection, posing significant threats to our well-being, particularly for young people.

The Evolutionary Roots of Social Comparison:

Comparison has historically served as a critical tool for self-evaluation and social navigation. By observing and comparing ourselves to our peers, we gauge our relative standing within the group, learn appropriate behaviors, and assess potential mates. This process fosters cooperation, belonging, and a sense of self-worth.

However, the advent of social media has fundamentally altered the landscape of comparison. Platforms like Facebook and Instagram, through their carefully curated content and algorithms designed for maximum engagement, present an idealized and often unattainable picture of reality. Users are bombarded with images of seemingly perfect lives, flawless bodies, and endless accomplishments, creating a distorted benchmark for comparison and triggering a cascade of negative emotions.

The Impact of Social Media on Young People:

Young people, with their developing sense of self and heightened sensitivity to social pressures, are particularly vulnerable to the negative effects of social media comparison. Studies consistently show a link between heavy social media use and increased anxiety, depression, and low self-esteem among youth.

The constant exposure to unrealistic beauty standards and curated online personas fuels feelings of inadequacy, envy, and body dysmorphia. The pressure to present a perfect online image breeds inauthenticity and hinders the development of genuine self-esteem. Additionally, the algorithms that personalize content can create echo chambers, reinforcing existing biases and isolating users from diverse perspectives, further exacerbating the feeling of not measuring up.

The Bipartisan Lawsuit Against Meta:

The bipartisan lawsuit filed against Meta by 42 attorneys general in October 2023 highlights the growing concerns about the detrimental impact of social media on young people's mental health. The lawsuit alleges that Meta deliberately designed features on its platforms, like "likes" and infinite scroll, to be addictive and exploit psychological vulnerabilities. This, according to the attorneys general, negatively affects the mental health of young users, particularly through social comparison and the pressure to conform to unrealistic online standards.

Beyond the Algorithm: A Call for Change:

Addressing the dangers of social media comparison requires a multi-faceted approach. On an individual level, fostering critical thinking skills and media literacy is crucial. Users need to recognize the curated nature of online content and develop healthy online habits. Practices like mindfulness and self-compassion can help individuals build a strong sense of self-worth independent of external validation.

On a societal level, holding social media platforms accountable for their algorithms and content moderation practices is essential. Platforms should prioritize user well-being over engagement and implement safeguards for young users, including age restrictions and stricter data privacy policies. Furthermore, educational initiatives and awareness campaigns can promote responsible social media use and empower young people to navigate the digital landscape with greater awareness and resilience.

Reclaiming the Human Connection:

In conclusion, the human tendency for comparison, while serving an evolutionary purpose, has taken on a harmful form in the age of social media. The curated online world fosters feelings of inadequacy and undermines self-esteem, particularly among young people. As a society, we must move beyond the curated perfection and strive to create a more compassionate online environment that fosters genuine connection and celebrates individuality. By holding platforms accountable, promoting media literacy, and nurturing self-compassion, we can reclaim the human connection and ensure that the digital age serves as a tool for empowerment, not a source of misery.

Reference:

CNBC article: (October 25, 2023) Meta sued by 42 AGs for addictive features targeting kids (cnbc.com) 

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